8/30/2023 0 Comments Global oreo vaultOur Instagram post that showed the special OREO packs wrapped in protective casing drove 72% more engagements than OREO’s benchmark," according to Shorty Awards. The Global Oreo Vault, situated in the Arctic Circle, was constructed to protect the brands beloved recipe and cookies against both natural and manmade disasters. Talking about the amazing response that they received from the campaign, the brand said, "We created more than 40 pieces of multi-platform social content which resulted in nearly 4MM organic impressions, 324K+ video views, and 178K+ engagements in only five days. ” A user asked, how am I supposed to get into the Oreo doomsday vault during the apocalypse if there’s a secret code to get in?” Another wrote, “Oreos built a doomsday bunker… they know something we don’t,” as reported by HITC. People on the internet had more questions about the vault. But how? By building an asteroid-proof vault in Svalbard, Norway, filling it with a stockpile of OREO Cookies, and documenting the entire journey along the way." The brand said, "It was our civic duty to take the potential threat seriously and to work day and night to protect the future of OREO Cookies for our civilization. The Global Oreo Vault project was spurred into life when cookie fan Olivia Gordon asked Oreo on twitter what they would do if Asteroid 2018 VPI - which had a 0.41 of hitting the earth on. We built the Global OREO Vault into the permafrost of S. So that no matter what happens in the coming years, Oreo cookies could be safe for people to have. Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, we couldn’t be sure. ![]() However, Oreo decided to take it seriously and built the vault. ![]() They had clarified that it wouldn’t be a concern as it would disintegrate due to its extremely small size. Announced last week, the Global Oreo Vault isin the words of Oreoreally real, though it is significantly smaller than its seed counterpart. It is based on NASA’s announcement in August 2020, they had said that a “very small” asteroid called 2018VP1 had a 0.41 percent chance of entering the Earth’s atmosphere in the first week of November. With that in mind, Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault. They said, “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture, and air, keeping the cookies fresh and protected for years to come.” The videos talk about an asteroid hit on Earth. It included Oreo executives in the advertisements and the brand had gone the extra mile to make sure that the cookies are safe inside the vault. Oreo released a bunch of videos on YouTube about the vault. Once we finally revealed the Global OREO Vault, a burst of activity across OREOs social channels drove video views and sparked buzz. 10 Svalbard Global Seed Vault The Svalbard Global Seed Vault (SGSV), administered by Norway, is located on icy islands, known as Svalbard, or the cold coast. is a creative search engine with the best ads and music videos from the best directors. ![]() In these trying times a well produced "reason to smile" is appreciated.Imagine being in a fallout scenario and going to war over this vault because you think Oreo was such a giant name it must have treasures, only to find its full of processed cookies.- Subscribee Labs □□ December 28, 2022 Find inspiration and the best creators for your videos. Oreo's version is much smaller, but it shows the cookie company's commitment to riding out a truly epic PR stunt.Ī video (filled with actor portrayals and one real astronomer) shows off the vault, which is located on permafrost at the coordinates 78☀8'58.1"N, 16☀1'59.7"E, not far from the Svalbard Global Seed Vault.įunny! Around 4:00 - is that David Duchovny? The vault design is inspired by the famous seed vault in the Arctic that's meant to preserve the world's botanical legacy against natural or human-caused disasters. The company has built a concrete doomsday vault in Norway to house its cookies. It has a real but exceedingly slim (0.41%) possibility of entering our planet's atmosphere, at which point it would harmlessly disintegrate. Profile | register | preferences | faq | searchĪsteroid 2018 VP1 is scheduled to graze Earth on Nov. Asteroid-proof Global Oreo Vault - collectSPACE: Messages The Seed Vault was established to store seeds from around the world in case of a catastrophic event, such as a natural disaster or war.
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